Product labeling and print collateral. 

I developed the brand identity, point of sale materials, print collateral and early web presence for this luxury bedding line.   The founder, inspired by his own yoga practice, wanted a brand that evoked the balance mind and spirit that comes from long-term dedication of this art.  As part of my work, I produced and directed several location shoots with legendary practitioner, Rodney Yee. 

Die cut brochure

The CEO wanted to shake up the market, and the somewhat stodgy perception of the brand – through selective use of risqué imagery. We combined this with a blending of modern type treatments and a rigorously crafted editorial grid to create a site design that felt like a high end print publication. 

Product catalog page

In tandem with our work on the primary brand, we developed a new sub brand including identity, web site and print collateral that showcased the company's new, modern design direction. 

Print collateral and product photography.