The Funding Board of the HSGM was in search of a way to create additional funding channels beyond traditional donations. We helped develop a brand of dog vitamins to fortify their operations.
Inspired by my own dogs relentless pursuit of treats, and the reaction of our canine focus groups, the Gimme Shelter name and brand was born.
New leadership had transformed the "inside" of one of NYC oldest shelters, but they were struggling to project their newly invigorated positive vision to the community. My team brought it all together with a new responsive site the focused on the positive impact NYRM is making on countless individual lives.
Many Hopes has transformed the lives of hundreds of girls in Kenya by investing in their future and future of their communities through education, healthcare and self-sustaining operations. We helped tell their unique story with direct marketing campaigns, gala fund raiser, web updates and video.